HOW IT WORKS
A push text is sent to a subscriberâ€™s phone (be it a Nokia or an iPhone, the platform on which mGirls is hosted operates on 8,000 different devices) with an accurate health tip. Through effective use of technology suited to our target market, we reach girls all over South Africa.
This means 50,000 girls have access to information that could change whether they know how to prevent contracting HIV/AIDS, whether they understand how sport affects their health, and whether they have the courage to actively participate in school.
We are able to instantly adjust our content based on feedback we receive from users. We have untapped insights into health challenges girls in South Africa face today and we are better able to meet their needs. We can look at ways to predict challenges and we can collaborate with leading agencies on girlsâ€™ health to understand how to avoid issues like teen pregnancy.â€
BACK TO BASICS
Though mobile health (or mHealth) is not a new concept, we often overlook the young people who need access to information that will help them make healthy choices. Itâ€™s about going back to the basics: making sure young people have access to accurate information that helps them make informed, empowered decisions. â€œTo me, this is the best kind of conversation we can have with young people â€“ itâ€™s open, safe and guided by our users. Itâ€™s 50,000 reasons this year was great.â€